How Does Casino Affiliation Work?

What’s A Casino Affiliate?

Affiliation describes the method of earning commission based of the traffic an affiliate sends to a particular site. This commission is calculated upon different types of affiliation deals struck between the affiliate and the company recieving the traffic. There are three main types of deals that will be explained in the next section.

Three Kinds of Affiliation Structures

There are three main commission structures and here’s how they work.

Revenue share

A deal based on Revenue Share involves earning commission based on a percentage of what the casino earns on a referred player. This is the most common structure given to affiliates.

CPA (cost per acquisition)

A deal based on Cost Per Acquisition involves earning money on referred players making their first deposit on a casino. This deposit has to exceed a certain threshold, which is usually 20 £.

Hybrid

A Hybrid deal is what it suggests, a deal where commission in both Revenue Share and Cost Per Acquisition is earnt. This structure is mainly given to affiliates with a good amount of traffic.

35 £ CPA + 50 % Revenue Share Deal

This scenario includes a referred player depositing
50 £ and eventually losing this money in the casino.
With the deal above, the affiliate would earn the 35 £ CPA alongside 50 % of the revenue after fees are deducted. This would result in the affiliate making approximately

35 £ CPA + 50 % Revenue Share Deal

This scenario includes a referred player depositing
15 £ and eventually losing this money in the casino.
With the deal above, the affiliate would not earn the
35 £ CPA, but would get 50 % of the revenue after fees are deducted. This would result in the affiliate making approximately

50 % Revenue Share Deal

This scenario includes a referred player depositing 200 £ and eventually losing this money in the casino.
With the deal above, the affiliate would earn 50 % of the revenue after fees are deducted. This would result in the affiliate making approximately